The Coffee Standard

2018

The Coffee Standard is a coffee + design research group. The logo abstractly represents a coffee cherry being peeled back, revealing the coffee bean. It is also suggestive of a globe, representing the international scale of the company. I designed various templates that could be used for posting new content on social media as well as developing a postcard index which documents the best coffee shops in the USA.

  • Team: Visual Creatives, Inc.
  • Art Direction: David Gurr
  • Design: David Gurr
  • Copywriting: Dave Imber, David Gurr
  • Typeface: GT America
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  • Project Images: Dave Imber