Nashville Proper

2019

Nashville Proper is a Nashville based clothing brand made for people who live inside the city limits. We developed a typographic system that could be utilized in a myriad of ways. The type was chosen for its industrial style and slight unrefined quality. We drew inspiration from the oldest parts of Nashville and brought it to a modern audience. Avoiding cliches was paramount, we needed this brand to be embraced by a new generation. The final result is a brand that doesn’t have to scream Nashville, it just is Nashville.

  • Team: Visual Creatives, Inc.
  • Art Direction: David Gurr
  • Design: David Gurr
  • Printing: Life and Limb Printing, Mingo Press
  • Typeface: GT Pressura
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  • Project Images: Sydney Marie, Dave Imber