Nashville Proper is a Nashville based clothing brand made for people who live inside the city limits. We developed a typographic system that could be utilized in a myriad of ways. The type was chosen for its industrial style and slight unrefined quality. We drew inspiration from the oldest parts of Nashville and brought it to a modern audience. Avoiding cliches was paramount, we needed this brand to be embraced by a new generation. The final result is a brand that doesn’t have to scream Nashville, it just is Nashville.
- Team: Visual Creatives, Inc.
- Art Direction: David Gurr
- Design: David Gurr
- Printing: Life and Limb Printing, Mingo Press
- Typeface: GT Pressura
- Project Images: Sydney Marie, Dave Imber