Change for Change

2017

Change for Change is a fundraising initiative that Calvary Chapel Fort Lauderdale began in 2010. Their outdated branding was not successfully capturing the attention of quick moving foot traffic and was losing momentum each year. I saw this as an opportunity to reintroduce the initiative with a bold public-facing image. I developed a new brand identity that leveraged the color yellow and I also created posters and banners that combined photography and copy in a way that would encourage action at even the lowest level, “Every penny counts”. The campaign was successful and the branding was widely appreciated among the community.

  • Team: Calvary Chapel Fort Lauderdale
  • Art Direction: David Gurr
  • Design: David Gurr
  • Copywriting: David Gurr
  • Typeface: Sofia Pro
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  • Project Images: Justus Martin